Algorithmic Bias and Both-Side-ism
Web 2.0 and Algorithmic Bias Have you ever noticed that the news — and your YouTube homepage — are becoming more skewed toward the edges? The volume has gone up, but the substance has gone down. Well: a. You're not crazy b. Many people agree with you c. The data supports this phenomenon The immediate question then is: why is this happening? If your answer is “algorithms,” you're not alone. Algorithms are blamed for everything bad about the internet — and often the world. But why are algorithms bad? Is math fundamentally evil? Or are the people designing and tuning algorithms evil? To answer that, we need two things: high-school algebra and basic neuroscience. 1. High School Algebra Let’s say I own a website or an app that makes money from advertising. My obvious goal is to maximize ad revenue. That is my goal Y. To maximize Y, I need to make sure ads are: viewed (CPM) clicked (CPC) and that users spend time on the platform That is my derived goal y. To maximize Y, I must maximi...